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Institute of Government presents inaugural branding and marketing course to economic development professionals

Branding and Marketing Strategies, the third course in the Carl Vinson Institute of Government’s economic development professionals’ course series, debuted Sept. 15 at the Savannah Civic Center. Twenty-nine economic development professionals, chamber of commerce leaders and government officials from across Georgia enhanced their knowledge of how to create a distinctive brand identity for their community. Participants also strengthened their understanding of important elements for an effective marketing strategy and successful ways to reach different audiences and stakeholders. The expanding series, which also includes the course Business Retention and Expansion as well as another entitled Financing Economic Development and Deal Structuring, is coordinated by institute faculty member Jennifer Nelson.

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